Our Three Step Process
Scaling Digital Growth for a Global Marine Electronics Leader
Our Three Step Process
Scaling Digital Growth for a Global Marine Electronics Leader
Losing ground to younger, digitally adept competitors, the company tasked Odd Fox with proving digital could deliver results on a lean budget. Starting with high-converting landing pages and restructured ad campaigns, we cut bounce rates, boosted conversions by over 500%, and unlocked rapid budget growth. Within a year, digital marketing spend had scaled by 400%, ROAS hit 560%, and brand perception improved dramatically, repositioning the company as an industry innovator once again.
Client Background
Our client is one of the largest marine electronics manufacturers in the world, holding nearly 40% of the global market share. Known for producing sonar, radar, and navigation technology trusted by professionals and hobbyists alike, the company has long been regarded as an industry leader. Despite its dominance in hardware, the business was lagging behind in digital marketing, which left it vulnerable to younger, more agile competitors.
The Challenge
As the company prepared for a major float, the pressure to modernise its marketing became urgent. Budgets were tight—leadership was unwilling to commit significant spend without proof that digital could deliver measurable returns. Meanwhile, competitors with fresher, more digitally savvy approaches were eroding market share.
The company faced two critical challenges:
Outdated digital strategies that failed to capture attention or convert customers.
A slow-moving customer base resistant to new technologies, resulting in long product lifespans and low adoption of new product launches.
In short, the client needed to modernise fast—but without the safety net of a large upfront budget.
Objectives
The primary objective wasn’t just sales—it was repositioning. The client needed to generate excitement for new products, shift customers away from legacy models, and build brand credibility in a sector traditionally slow to embrace change. Digital marketing had to prove itself as a channel for awareness, adoption, and revenue, while being run lean in the early stages.
Our Approach
Odd Fox was brought in to prove what was possible with digital. With a limited test budget, our strategy focused on areas where we could deliver quick, undeniable wins. The plan was simple:
Deliver measurable results fast.
Use those wins to unlock more budget.
Scale aggressively without sacrificing efficiency.
We began by creating high-converting landing pages that lifted conversion rates by over 500%, immediately addressing one of the biggest leaks in their funnel. At the same time, we rebuilt their ad campaigns to align creative with landing page messaging, reducing bounce rates by 33% almost overnight.
As results came in, budgets scaled rapidly—growing by over 400% in a single year. What started as a proof-of-concept project quickly evolved into a global digital strategy.
Strategies Implemented
Paid Campaigns
We began with high-yield search campaigns, tightly focused on keywords we knew could deliver. As budgets grew, we expanded into DSA campaigns, using strict ROAS algorithms to trial new terms and uncover hidden opportunities. We layered in query-sculpted Shopping campaigns and early adoption of Performance Max, allowing the client to get ahead of competitors already comfortable with digital.
Landing Pages & Design
Initial campaigns were supported by standalone landing pages, built outside of their outdated website. Once we proved the impact, we redeveloped the company’s entire digital presence—introducing a fresh brand identity and a website that matched the professionalism of their market-leading technology.
Social Campaigns
The brand had virtually no paid social presence. We built campaigns from scratch, drawing on insights from PPC and landing page performance to craft creative that engaged new and existing audiences. Paid social quickly became a high-performing channel, adding another dimension to their awareness and adoption strategy.
SEO
As campaigns scaled, we expanded into SEO—auditing their existing site, fixing structural issues, and implementing content strategies to ensure sustainable long-term visibility.
The Results
The transformation was immediate and undeniable:
Conversion rate increase: +500% in initial tests, stabilising at +380% across the full site.
ROAS: Reached 560% at full budget.
Budget growth: +400% in just 12 months.
Bounce rate reduction: –33% after aligning ads and landing pages.
Product awareness: Increased from ~10% to 73% in key regions.
Brand perception: Improved from “poor” to 4/5 satisfaction in independent surveys.
Client Testimonial
"We didn’t quite know how this was going to explode, but with transparent, easy-to-understand results we could feel it working. Suddenly the ground started moving and we responded as quickly as possible to give Odd Fox the resources they needed to keep the needle moving."
— Marketing Director, Global Marine Electronics Leader
Conclusion / Impact
This project was more than just a campaign—it was a culture shift. By proving quick wins with a lean budget, Odd Fox unlocked the confidence and investment needed to modernise a global giant’s marketing strategy. Within a year, the client went from outdated and underperforming to industry-leading in digital, with scalable campaigns and a revitalised online identity that matched their dominance in hardware.
For the client, this meant a stronger reputation, faster adoption of new products, and the confidence to float with a marketing engine built for the future. For Odd Fox, it was proof that even the biggest corporations can benefit from a scrappy, agile, results-first approach.
Client Background
Our client is one of the largest marine electronics manufacturers in the world, holding nearly 40% of the global market share. Known for producing sonar, radar, and navigation technology trusted by professionals and hobbyists alike, the company has long been regarded as an industry leader. Despite its dominance in hardware, the business was lagging behind in digital marketing, which left it vulnerable to younger, more agile competitors.
The Challenge
As the company prepared for a major float, the pressure to modernise its marketing became urgent. Budgets were tight—leadership was unwilling to commit significant spend without proof that digital could deliver measurable returns. Meanwhile, competitors with fresher, more digitally savvy approaches were eroding market share.
The company faced two critical challenges:
Outdated digital strategies that failed to capture attention or convert customers.
A slow-moving customer base resistant to new technologies, resulting in long product lifespans and low adoption of new product launches.
In short, the client needed to modernise fast—but without the safety net of a large upfront budget.
Objectives
The primary objective wasn’t just sales—it was repositioning. The client needed to generate excitement for new products, shift customers away from legacy models, and build brand credibility in a sector traditionally slow to embrace change. Digital marketing had to prove itself as a channel for awareness, adoption, and revenue, while being run lean in the early stages.
Our Approach
Odd Fox was brought in to prove what was possible with digital. With a limited test budget, our strategy focused on areas where we could deliver quick, undeniable wins. The plan was simple:
Deliver measurable results fast.
Use those wins to unlock more budget.
Scale aggressively without sacrificing efficiency.
We began by creating high-converting landing pages that lifted conversion rates by over 500%, immediately addressing one of the biggest leaks in their funnel. At the same time, we rebuilt their ad campaigns to align creative with landing page messaging, reducing bounce rates by 33% almost overnight.
As results came in, budgets scaled rapidly—growing by over 400% in a single year. What started as a proof-of-concept project quickly evolved into a global digital strategy.
Strategies Implemented
Paid Campaigns
We began with high-yield search campaigns, tightly focused on keywords we knew could deliver. As budgets grew, we expanded into DSA campaigns, using strict ROAS algorithms to trial new terms and uncover hidden opportunities. We layered in query-sculpted Shopping campaigns and early adoption of Performance Max, allowing the client to get ahead of competitors already comfortable with digital.
Landing Pages & Design
Initial campaigns were supported by standalone landing pages, built outside of their outdated website. Once we proved the impact, we redeveloped the company’s entire digital presence—introducing a fresh brand identity and a website that matched the professionalism of their market-leading technology.
Social Campaigns
The brand had virtually no paid social presence. We built campaigns from scratch, drawing on insights from PPC and landing page performance to craft creative that engaged new and existing audiences. Paid social quickly became a high-performing channel, adding another dimension to their awareness and adoption strategy.
SEO
As campaigns scaled, we expanded into SEO—auditing their existing site, fixing structural issues, and implementing content strategies to ensure sustainable long-term visibility.
The Results
The transformation was immediate and undeniable:
Conversion rate increase: +500% in initial tests, stabilising at +380% across the full site.
ROAS: Reached 560% at full budget.
Budget growth: +400% in just 12 months.
Bounce rate reduction: –33% after aligning ads and landing pages.
Product awareness: Increased from ~10% to 73% in key regions.
Brand perception: Improved from “poor” to 4/5 satisfaction in independent surveys.
Client Testimonial
"We didn’t quite know how this was going to explode, but with transparent, easy-to-understand results we could feel it working. Suddenly the ground started moving and we responded as quickly as possible to give Odd Fox the resources they needed to keep the needle moving."
— Marketing Director, Global Marine Electronics Leader
Conclusion / Impact
This project was more than just a campaign—it was a culture shift. By proving quick wins with a lean budget, Odd Fox unlocked the confidence and investment needed to modernise a global giant’s marketing strategy. Within a year, the client went from outdated and underperforming to industry-leading in digital, with scalable campaigns and a revitalised online identity that matched their dominance in hardware.
For the client, this meant a stronger reputation, faster adoption of new products, and the confidence to float with a marketing engine built for the future. For Odd Fox, it was proof that even the biggest corporations can benefit from a scrappy, agile, results-first approach.
Losing ground to younger, digitally adept competitors, the company tasked Odd Fox with proving digital could deliver results on a lean budget. Starting with high-converting landing pages and restructured ad campaigns, we cut bounce rates, boosted conversions by over 500%, and unlocked rapid budget growth. Within a year, digital marketing spend had scaled by 400%, ROAS hit 560%, and brand perception improved dramatically, repositioning the company as an industry innovator once again.
Client Background
Our client is one of the largest marine electronics manufacturers in the world, holding nearly 40% of the global market share. Known for producing sonar, radar, and navigation technology trusted by professionals and hobbyists alike, the company has long been regarded as an industry leader. Despite its dominance in hardware, the business was lagging behind in digital marketing, which left it vulnerable to younger, more agile competitors.
The Challenge
As the company prepared for a major float, the pressure to modernise its marketing became urgent. Budgets were tight—leadership was unwilling to commit significant spend without proof that digital could deliver measurable returns. Meanwhile, competitors with fresher, more digitally savvy approaches were eroding market share.
The company faced two critical challenges:
Outdated digital strategies that failed to capture attention or convert customers.
A slow-moving customer base resistant to new technologies, resulting in long product lifespans and low adoption of new product launches.
In short, the client needed to modernise fast—but without the safety net of a large upfront budget.
Objectives
The primary objective wasn’t just sales—it was repositioning. The client needed to generate excitement for new products, shift customers away from legacy models, and build brand credibility in a sector traditionally slow to embrace change. Digital marketing had to prove itself as a channel for awareness, adoption, and revenue, while being run lean in the early stages.
Our Approach
Odd Fox was brought in to prove what was possible with digital. With a limited test budget, our strategy focused on areas where we could deliver quick, undeniable wins. The plan was simple:
Deliver measurable results fast.
Use those wins to unlock more budget.
Scale aggressively without sacrificing efficiency.
We began by creating high-converting landing pages that lifted conversion rates by over 500%, immediately addressing one of the biggest leaks in their funnel. At the same time, we rebuilt their ad campaigns to align creative with landing page messaging, reducing bounce rates by 33% almost overnight.
As results came in, budgets scaled rapidly—growing by over 400% in a single year. What started as a proof-of-concept project quickly evolved into a global digital strategy.
Strategies Implemented
Paid Campaigns
We began with high-yield search campaigns, tightly focused on keywords we knew could deliver. As budgets grew, we expanded into DSA campaigns, using strict ROAS algorithms to trial new terms and uncover hidden opportunities. We layered in query-sculpted Shopping campaigns and early adoption of Performance Max, allowing the client to get ahead of competitors already comfortable with digital.
Landing Pages & Design
Initial campaigns were supported by standalone landing pages, built outside of their outdated website. Once we proved the impact, we redeveloped the company’s entire digital presence—introducing a fresh brand identity and a website that matched the professionalism of their market-leading technology.
Social Campaigns
The brand had virtually no paid social presence. We built campaigns from scratch, drawing on insights from PPC and landing page performance to craft creative that engaged new and existing audiences. Paid social quickly became a high-performing channel, adding another dimension to their awareness and adoption strategy.
SEO
As campaigns scaled, we expanded into SEO—auditing their existing site, fixing structural issues, and implementing content strategies to ensure sustainable long-term visibility.
The Results
The transformation was immediate and undeniable:
Conversion rate increase: +500% in initial tests, stabilising at +380% across the full site.
ROAS: Reached 560% at full budget.
Budget growth: +400% in just 12 months.
Bounce rate reduction: –33% after aligning ads and landing pages.
Product awareness: Increased from ~10% to 73% in key regions.
Brand perception: Improved from “poor” to 4/5 satisfaction in independent surveys.
Client Testimonial
"We didn’t quite know how this was going to explode, but with transparent, easy-to-understand results we could feel it working. Suddenly the ground started moving and we responded as quickly as possible to give Odd Fox the resources they needed to keep the needle moving."
— Marketing Director, Global Marine Electronics Leader
Conclusion / Impact
This project was more than just a campaign—it was a culture shift. By proving quick wins with a lean budget, Odd Fox unlocked the confidence and investment needed to modernise a global giant’s marketing strategy. Within a year, the client went from outdated and underperforming to industry-leading in digital, with scalable campaigns and a revitalised online identity that matched their dominance in hardware.
For the client, this meant a stronger reputation, faster adoption of new products, and the confidence to float with a marketing engine built for the future. For Odd Fox, it was proof that even the biggest corporations can benefit from a scrappy, agile, results-first approach.
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Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations