Digital Marketing for Charities
Marketing for Charities
Lean teams, big missions. We turn every pound into measurable impact—fast builds, ethical ads, and full transparency.
Benefits
Why you Need this Service
Benefits
Why you Need this Service
Marketing for charities isn’t the same as marketing for brands. Budgets are tighter, compliance is stricter, and audiences are more emotionally invested. You need a partner who understands how to balance impact with transparency, and who can stretch every pound to deliver maximum reach. At Odd Fox, we specialise in helping charities stand out online, connect with supporters, and grow sustainably without wasting spend.
01.
Make Every Pound Count
01.
Make Every Pound Count
02.
Cause-Driven Campaigns
02.
Cause-Driven Campaigns
03.
Unlock Grant Funding
03.
Unlock Grant Funding
04.
Engage the Right Supporters
04.
Engage the Right Supporters
05.
Build Trust & Transparency
05.
Build Trust & Transparency
06.
Raise Awareness Beyond Your Circle
06.
Raise Awareness Beyond Your Circle
07.
Balance Paid & Organic
07.
Balance Paid & Organic
08.
Compete With Big Names
08.
Compete With Big Names
Benefits
Why you Need this Service
Marketing for charities isn’t the same as marketing for brands. Budgets are tighter, compliance is stricter, and audiences are more emotionally invested. You need a partner who understands how to balance impact with transparency, and who can stretch every pound to deliver maximum reach. At Odd Fox, we specialise in helping charities stand out online, connect with supporters, and grow sustainably without wasting spend.
01.
Make Every Pound Count
02.
Cause-Driven Campaigns
03.
Unlock Grant Funding
04.
Engage the Right Supporters
05.
Build Trust & Transparency
06.
Raise Awareness Beyond Your Circle
07.
Balance Paid & Organic
08.
Compete With Big Names
Service Details
What We Do
At Odd Fox, we don’t treat charities like just another client. We understand the pressure of limited budgets, the scrutiny from donors, and the need to tell stories that inspire action without crossing ethical lines. That’s why our approach is built specifically for the nonprofit world.
Here are some key areas we work on:
We Make Budgets Work Harder:
We know every penny counts. Our strategies are designed to cut waste, focus spend, and maximise ROI so you can do more with less.
We Navigate Google Ad Grants:
Most charities don’t fully unlock the £7,000+ per month that Google offers. We help you apply, manage, and optimise those grants to keep your cause front and centre. There are many different rules on how to use grant money and we have the experience to unlock their full potential.
We Tell Stories With Sensitivity:
Charity messaging is different. We craft campaigns that are emotionally powerful but always authentic, building trust rather than exploiting it.
We Drive Supporter Action:
Whether it’s fundraising, volunteer recruitment, or raising awareness, we focus on turning attention into action, not just impressions and clicks.
We Build Sustainable Growth:
One-off campaigns aren’t enough. We design strategies that keep delivering month after month, so your impact grows steadily over time.
We Report With Transparency:
In the charity space, accountability matters. Our reporting is clear, honest, and easy to share with trustees, boards, or funders.
We Help You Compete With Larger Charities:
Big-name organisations often dominate, but smaller charities can still cut through. We use smart targeting and creative strategy to give you that edge.
Service Details
What We Do
At Odd Fox, we don’t treat charities like just another client. We understand the pressure of limited budgets, the scrutiny from donors, and the need to tell stories that inspire action without crossing ethical lines. That’s why our approach is built specifically for the nonprofit world.
Here are some key areas we work on:
We Make Budgets Work Harder:
We know every penny counts. Our strategies are designed to cut waste, focus spend, and maximise ROI so you can do more with less.
We Navigate Google Ad Grants:
Most charities don’t fully unlock the £7,000+ per month that Google offers. We help you apply, manage, and optimise those grants to keep your cause front and centre. There are many different rules on how to use grant money and we have the experience to unlock their full potential.
We Tell Stories With Sensitivity:
Charity messaging is different. We craft campaigns that are emotionally powerful but always authentic, building trust rather than exploiting it.
We Drive Supporter Action:
Whether it’s fundraising, volunteer recruitment, or raising awareness, we focus on turning attention into action, not just impressions and clicks.
We Build Sustainable Growth:
One-off campaigns aren’t enough. We design strategies that keep delivering month after month, so your impact grows steadily over time.
We Report With Transparency:
In the charity space, accountability matters. Our reporting is clear, honest, and easy to share with trustees, boards, or funders.
We Help You Compete With Larger Charities:
Big-name organisations often dominate, but smaller charities can still cut through. We use smart targeting and creative strategy to give you that edge.
Why Choose Us
Why we are your best choice
Why Choose Us
Why we are your best choice
Proven Charity Results
We’ve helped charities grow awareness, attract donations, and run campaigns that make real impact—always with budgets in mind.
Proven Charity Results
We’ve helped charities grow awareness, attract donations, and run campaigns that make real impact—always with budgets in mind.
Tailored to Your Cause
Every cause is unique. We design strategies that fit your mission, audience, and goals—not one-size-fits-all marketing.
Tailored to Your Cause
Every cause is unique. We design strategies that fit your mission, audience, and goals—not one-size-fits-all marketing.
Cause-First Focus
We prioritise your mission above all else, creating campaigns that inspire action while protecting your reputation and values.
Cause-First Focus
We prioritise your mission above all else, creating campaigns that inspire action while protecting your reputation and values.
Transparent & Trustworthy
We believe in open and honest communication every step of the way. Trust is everything in the charity sector. Our reporting is clear, honest, and easy to share with boards, trustees, and funders.
Transparent & Trustworthy
We believe in open and honest communication every step of the way. Trust is everything in the charity sector. Our reporting is clear, honest, and easy to share with boards, trustees, and funders.
Dedicated Support, Always
We act as an extension of your team—ready to support you with fast responses, clear advice, and hands-on help.
Dedicated Support, Always
We act as an extension of your team—ready to support you with fast responses, clear advice, and hands-on help.
Nonprofit Expertise
From navigating Google Ad Grants to cause-sensitive campaigns, we understand the unique challenges charities face—and how to solve them.
Nonprofit Expertise
From navigating Google Ad Grants to cause-sensitive campaigns, we understand the unique challenges charities face—and how to solve them.
Why Choose Us
Why we are your best choice
Proven Charity Results
We’ve helped charities grow awareness, attract donations, and run campaigns that make real impact—always with budgets in mind.
Tailored to Your Cause
Every cause is unique. We design strategies that fit your mission, audience, and goals—not one-size-fits-all marketing.
Cause-First Focus
We prioritise your mission above all else, creating campaigns that inspire action while protecting your reputation and values.
Transparent & Trustworthy
We believe in open and honest communication every step of the way. Trust is everything in the charity sector. Our reporting is clear, honest, and easy to share with boards, trustees, and funders.
Dedicated Support, Always
We act as an extension of your team—ready to support you with fast responses, clear advice, and hands-on help.
Nonprofit Expertise
From navigating Google Ad Grants to cause-sensitive campaigns, we understand the unique challenges charities face—and how to solve them.
How We Work
Our 4 Stage Process
How We Work
Our 4 Stage Process
How We Work
Our 4 Stage Process
01
Step
01
We Listen First
No two charities are the same. We take the time to understand your mission, your audience, and the challenges you face—whether it’s limited budgets, strict compliance, or raising awareness in a crowded sector. By digging into your data and listening to your story, we uncover where the biggest opportunities for growth really lie.
Step
01
We Listen First
No two charities are the same. We take the time to understand your mission, your audience, and the challenges you face—whether it’s limited budgets, strict compliance, or raising awareness in a crowded sector. By digging into your data and listening to your story, we uncover where the biggest opportunities for growth really lie.
01
Step
01
We Listen First
No two charities are the same. We take the time to understand your mission, your audience, and the challenges you face—whether it’s limited budgets, strict compliance, or raising awareness in a crowded sector. By digging into your data and listening to your story, we uncover where the biggest opportunities for growth really lie.
02
Step
02
We Build Smart Campaigns
Charity marketing needs to work harder with less. That’s why we design campaigns that stretch every pound, whether it’s unlocking Google Ad Grants, running cost-efficient paid campaigns, or creating content that resonates with your supporters. Every campaign is tailored to your cause, ensuring your message inspires action without wasting resources.
Step
02
We Build Smart Campaigns
Charity marketing needs to work harder with less. That’s why we design campaigns that stretch every pound, whether it’s unlocking Google Ad Grants, running cost-efficient paid campaigns, or creating content that resonates with your supporters. Every campaign is tailored to your cause, ensuring your message inspires action without wasting resources.
02
Step
02
We Build Smart Campaigns
Charity marketing needs to work harder with less. That’s why we design campaigns that stretch every pound, whether it’s unlocking Google Ad Grants, running cost-efficient paid campaigns, or creating content that resonates with your supporters. Every campaign is tailored to your cause, ensuring your message inspires action without wasting resources.
03
Step
03
We Optimise for Impact
The work doesn’t stop once campaigns go live. We track performance daily, testing new creative, refining targeting, and adapting strategies to make sure every click and impression delivers value. For charities, that means more donations, more volunteers, and more awareness for the people who need your cause most.
Step
03
We Optimise for Impact
The work doesn’t stop once campaigns go live. We track performance daily, testing new creative, refining targeting, and adapting strategies to make sure every click and impression delivers value. For charities, that means more donations, more volunteers, and more awareness for the people who need your cause most.
03
Step
03
We Optimise for Impact
The work doesn’t stop once campaigns go live. We track performance daily, testing new creative, refining targeting, and adapting strategies to make sure every click and impression delivers value. For charities, that means more donations, more volunteers, and more awareness for the people who need your cause most.
04
Step
04
We Report with Transparency
Trust is the foundation of charity work, and it’s central to how we operate. Our reports are clear, honest, and easy to share with your board, trustees, or funders—showing exactly how your campaigns are performing. No jargon, no vanity metrics—just transparent evidence of the impact your budget is creating.
Step
04
We Report with Transparency
Trust is the foundation of charity work, and it’s central to how we operate. Our reports are clear, honest, and easy to share with your board, trustees, or funders—showing exactly how your campaigns are performing. No jargon, no vanity metrics—just transparent evidence of the impact your budget is creating.
04
Step
04
We Report with Transparency
Trust is the foundation of charity work, and it’s central to how we operate. Our reports are clear, honest, and easy to share with your board, trustees, or funders—showing exactly how your campaigns are performing. No jargon, no vanity metrics—just transparent evidence of the impact your budget is creating.
Pricing
Charity Pricing Plans
Pricing
Charity Pricing Plans
Q4 Offer: Save 50% on Your First Month With Odd Fox
All plans are 3-month fixed contracts to prove results, then switch to rolling 30-day terms. We earn your trust monthly, not yearly.
Starter Plan
From £
1500
/month
Choose one channel (PPC, SEO, Social)
Twice-monthly strategy calls
Clear reporting dashboard
Performance insights
Office Hours Emergency Support
Most Popular
Growth Plan
From £
3000
/month
Any two channels (PPC, SEO, Social)
Weekly strategy calls
Tailored reporting dashboards
Performance insights
24/7 Emergency Support
Pro Plan
From £
5000
/month
Multi-channel coverage
Weekly workshops to align growth
Deep-dive reporting
Design retainer included
Quarterly Strategy Sessions
CRO insights baked into reviews
24/7 Emergency Support
Q4 Offer: Save 50% on Your First Month
Plans= 3-month fixed then rolling 30-day
Starter Plan
From £
1500
/month
Choose one channel (PPC, SEO, Social)
Twice-monthly strategy calls
Clear reporting dashboard
Performance insights
Office Hours Emergency Support
Most Popular
Growth Plan
From £
3000
/month
Any two channels (PPC, SEO, Social)
Weekly strategy calls
Tailored reporting dashboards
Performance insights
24/7 Emergency Support
Pro Plan
From £
5000
/month
Multi-channel coverage
Weekly workshops to align growth
Deep-dive reporting
Design retainer included
Quarterly Strategy Sessions
CRO insights baked into reviews
24/7 Emergency Support
Pricing
Charity Pricing Plans
Q4 Offer: Save 50% on Your First Month
Plans= 3-month fixed then rolling 30-day
Starter Plan
From £
1500
/month
Choose one channel (PPC, SEO, Social)
Twice-monthly strategy calls
Clear reporting dashboard
Performance insights
Office Hours Emergency Support
Most Popular
Growth Plan
From £
3000
/month
Any two channels (PPC, SEO, Social)
Weekly strategy calls
Tailored reporting dashboards
Performance insights
24/7 Emergency Support
Pro Plan
From £
5000
/month
Multi-channel coverage
Weekly workshops to align growth
Deep-dive reporting
Design retainer included
Quarterly Strategy Sessions
CRO insights baked into reviews
24/7 Emergency Support
Frequently Asked Questions
Curious Minds Ask…
Frequently Asked Questions
Curious Minds Ask…
Why do charities need a specialised marketing agency?
Why do charities need a specialised marketing agency?
What is Google Ad Grants and can you help us use it?
What is Google Ad Grants and can you help us use it?
How much budget do we need for marketing?
How much budget do we need for marketing?
How do you make sure charity campaigns are ethical?
How do you make sure charity campaigns are ethical?
Can smaller charities really compete with bigger organisations?
Can smaller charities really compete with bigger organisations?
What results can we expect from digital marketing?
What results can we expect from digital marketing?
Do you provide reporting we can share with trustees or funders?
Do you provide reporting we can share with trustees or funders?
Is digital marketing worth it for charities with small budgets?
Is digital marketing worth it for charities with small budgets?
Frequently Asked Questions