Why Most Blogs Fail

Most blogs are written for volume, not intent. They target broad keywords, pump out generic advice, and never connect to what the business actually sells. That means they bring in unqualified traffic that was never likely to convert in the first place.

Another common issue is the lack of a conversion path. Readers may enjoy the content, but with no CTA or link to relevant services, they leave without taking action. Blogs that act like online magazines instead of sales tools almost always fail to justify the effort.

Traffic Doesn’t Equal Revenue

Pageviews are a vanity metric. You can have thousands of visits a month, but if none of those people buy, it’s wasted energy. Businesses often fall into the trap of chasing volume without questioning the commercial value of that traffic.

The smarter approach is to evaluate every blog post through the lens of ROI. Does this piece drive relevant leads? Does it move readers toward conversion? If not, it’s just content for content’s sake.

Build Conversion-First Content

The fix isn’t to abandon blogging—it’s to flip the strategy. Instead of writing broad “top of funnel” pieces, focus on content that answers high-intent questions. Blogs like “Best CRM for Small Law Firms” or “Google Ads vs Facebook Ads for Local Restaurants” don’t just attract readers—they attract buyers.

Every blog should also connect directly to a service, landing page, or case study. For example, a post about “Reducing CPC in Google Ads” should link to your PPC services. That’s how content moves people down the funnel.

Smarter Blog Strategy for SMEs and Charities

At Odd Fox, we use blogs to support—not replace—core service pages. By building content clusters, each blog feeds authority into a main landing page. That structure helps rankings while giving readers a natural path to learn more.

For charities, this could mean creating blogs around “digital fundraising strategies” that all point back to a central donations page. For eCommerce, it could mean content comparing product features that funnels back into a purchase page. The principle is the same: every blog should have a job to do.

When Blogs Still Make Sense

Blogs still play a role in brand authority and thought leadership. They’re great for sharing expertise, news, or insights that support your positioning. But even here, they should link back into your funnel. The best content builds trust and then directs people to where they can act on it.

Conclusion

Blogs don’t fail because blogging is dead—they fail because they’re built for the wrong outcome. Traffic without conversions is noise. The smarter approach is to design content that connects to business goals, supports core pages, and always points readers toward action.

At Odd Fox, we specialise in building content strategies that rank, resonate, and convert.

👉 Want your content to actually drive leads?