Our Three Step Process
February 7, 2024
Google Ad Grants: The Rules and How to Make the Best of Them
Our Three Step Process
February 7, 2024
Google Ad Grants: The Rules and How to Make the Best of Them
Unlocking a Google Ad Grant is only half the battle. Keeping it—and making it work—is where many charities struggle. With strict rules on account structure, CTR, and compliance, Google can suspend your grant if you slip. Here’s what you need to know about the rules, and how to make the most of this powerful funding tool.
The Rules You Need to Know
Google Ad Grants accounts must follow strict requirements, including:
Campaigns must use geo-targeting.
Accounts must maintain at least a 5% CTR.
Single-word keywords and overly generic terms are restricted.
At least 2 active ad groups per campaign, with 2 ads each.
Regular logins and active account management.
Failure to meet these requirements can mean suspension.
Why Compliance Trips Charities Up
Many nonprofits treat the grant like free cash, setting up campaigns and leaving them. Without monitoring, CTR drops, generic keywords waste spend, and accounts fall out of compliance. Once suspended, reactivation can be painful.
Best Practices for Success
Odd Fox helps charities get it right by:
Focusing on high-intent keywords tied to donor or volunteer actions.
Building campaigns that meet compliance while staying strategic.
Creating strong landing pages that turn clicks into conversions.
Regularly auditing and adjusting campaigns to maintain performance.
Maximising ROI Beyond the Rules
Compliance is the minimum. To make the grant a growth driver, campaigns need to be integrated into broader strategy. That means aligning ads with fundraising events, seasonal pushes, and ongoing outreach. Done right, Google Ad Grants become more than free clicks—they become a backbone of growth.
Conclusion
Google Ad Grants are powerful, but only if you play by the rules. For charities that manage them strategically, they deliver consistent awareness and donor growth at zero cost.
At Odd Fox, we specialise in helping nonprofits unlock, manage, and scale Google Ad Grants without fear of suspension.
👉 Want your grant to deliver results—not stress?
The Rules You Need to Know
Google Ad Grants accounts must follow strict requirements, including:
Campaigns must use geo-targeting.
Accounts must maintain at least a 5% CTR.
Single-word keywords and overly generic terms are restricted.
At least 2 active ad groups per campaign, with 2 ads each.
Regular logins and active account management.
Failure to meet these requirements can mean suspension.
Why Compliance Trips Charities Up
Many nonprofits treat the grant like free cash, setting up campaigns and leaving them. Without monitoring, CTR drops, generic keywords waste spend, and accounts fall out of compliance. Once suspended, reactivation can be painful.
Best Practices for Success
Odd Fox helps charities get it right by:
Focusing on high-intent keywords tied to donor or volunteer actions.
Building campaigns that meet compliance while staying strategic.
Creating strong landing pages that turn clicks into conversions.
Regularly auditing and adjusting campaigns to maintain performance.
Maximising ROI Beyond the Rules
Compliance is the minimum. To make the grant a growth driver, campaigns need to be integrated into broader strategy. That means aligning ads with fundraising events, seasonal pushes, and ongoing outreach. Done right, Google Ad Grants become more than free clicks—they become a backbone of growth.
Conclusion
Google Ad Grants are powerful, but only if you play by the rules. For charities that manage them strategically, they deliver consistent awareness and donor growth at zero cost.
At Odd Fox, we specialise in helping nonprofits unlock, manage, and scale Google Ad Grants without fear of suspension.
👉 Want your grant to deliver results—not stress?
Unlocking a Google Ad Grant is only half the battle. Keeping it—and making it work—is where many charities struggle. With strict rules on account structure, CTR, and compliance, Google can suspend your grant if you slip. Here’s what you need to know about the rules, and how to make the most of this powerful funding tool.
The Rules You Need to Know
Google Ad Grants accounts must follow strict requirements, including:
Campaigns must use geo-targeting.
Accounts must maintain at least a 5% CTR.
Single-word keywords and overly generic terms are restricted.
At least 2 active ad groups per campaign, with 2 ads each.
Regular logins and active account management.
Failure to meet these requirements can mean suspension.
Why Compliance Trips Charities Up
Many nonprofits treat the grant like free cash, setting up campaigns and leaving them. Without monitoring, CTR drops, generic keywords waste spend, and accounts fall out of compliance. Once suspended, reactivation can be painful.
Best Practices for Success
Odd Fox helps charities get it right by:
Focusing on high-intent keywords tied to donor or volunteer actions.
Building campaigns that meet compliance while staying strategic.
Creating strong landing pages that turn clicks into conversions.
Regularly auditing and adjusting campaigns to maintain performance.
Maximising ROI Beyond the Rules
Compliance is the minimum. To make the grant a growth driver, campaigns need to be integrated into broader strategy. That means aligning ads with fundraising events, seasonal pushes, and ongoing outreach. Done right, Google Ad Grants become more than free clicks—they become a backbone of growth.
Conclusion
Google Ad Grants are powerful, but only if you play by the rules. For charities that manage them strategically, they deliver consistent awareness and donor growth at zero cost.
At Odd Fox, we specialise in helping nonprofits unlock, manage, and scale Google Ad Grants without fear of suspension.
👉 Want your grant to deliver results—not stress?
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Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses
Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses